The 40 Down Reset — Fire & Root
Fire & Root

I lost 40 pounds.
Never stepped foot in a gym.

The 2-week reset that did it — real food, no restriction, no gym required. Built from what actually worked for me, not another plan.

Get The Reset — $67
One-time payment. Starts the day you buy it.
Reid Armstrong — Private Chef, Fire & Root. Ancestral food, done simply.
Why I Built This

I spent years thinking the answer was more discipline — more gym, more restriction, more willpower. It wasn't. The 40 pounds came off once I stopped fighting food and started cooking it the way people always have.

I'm not a nutritionist selling a template. I'm a private chef who figured out what actually works, in his own kitchen, and wants to hand it to you in two weeks instead of two years.

— Reid
Fire & Root — fireandroot.co